HOW WE STARTED
We're often asked how The London Fashion Agency began, so we've created a timeline to show you our journey....
Keen to coordinate with my fellow Brownies at camp, I spend my life savings on a sewing machine to make & sell teddy bear Brownie outfits. They go down a storm.
Dad starts his own business. We help out on evenings & weekends by building forts from empty containers.
Insisting I'm a born entrepreneur (mainly because of my below average school results), Dad and I make a £50 bet that I'll have started my own business by the age of 25.
2003, the year I'm diagnosed with dyslexia. Never one to miss a trick, I decide that I could make my fortunes from writing the phonetic dictionary (it's still on the to do list).
I manage to blag my way onto an art foundation course at a local college a year early.
I enrol in Art School in Liverpool to study a degree in Fashion & Textile Design. I love every minute of it.
I graduated from Liverpool John Moores University with a degree in Textile Design & move to London to study at Chelsea College of Art & Design.
I make some things and try to sell them online whilst working as a nanny & pulling pints. I trial a few product-based businesses but ultimately I knew it wasn't my calling.
I take an internship with a small ethical knitwear brand, Lowie. Two weeks turns into 5 years & they're now one of my most loyal clients.
Throughout the internship I manage Lowie's PR & Social Media on a weekly basis, growing their following & gaining them more coverage. Pleased with the results, they recommend me to friends & my client base grows.
I build a basic website & start freelancing under my full ‘posh’ name Rosanna Davies. I soon hit #1 on Google for Freelance Fashion PR & Marketing, & start to get more requests.
Work soon floods in & with two new interns, we gain client coverage in Stylist, Grazia, Elle, Vogue, Style & You Magazine, all from my small Brixton flat.
With happy clients & great coverage, I decide to start a PR & Marketing agency. It takes no longer than 30 seconds to decide on the name once I knew it was available.
Milo joins team LFA. I attempt to give him a stylish hair cut, but it all goes terribly wrong.
LFA outgrew my bedroom, so we migrated to our first proper office in Piano House, Brixton. Milo decides that he wants to sit on the desk to oversee progress.
I take on more & more talented interns and freelancers to continue gaining great coverage for our clients.
The year ends with two brands being launched to the British press, gaining coverage in over 30 UK publications. Clients are happy, I'm happy, we have a Christmas party.
We re-brand LFA & build a shiny new website! We do it ourselves & read lots of forums when the website goes down.
I win Great British Fashion Entrepreneur of the Year: Entrepreneurial Spark Special Merit Award. I'm in shock that someone else thinks LFA is a viable business. I cry. We then proceed to celebrate until the sun comes up.
We're nominated for Creative Agency of the Year 2015. I cry again!
Invited for entrepreneurial breakfast at the House of Lords as part of top 30 entrepreneurs in the country. I arrive with white cat hair all over my coat... no one notices.
Outgrowing our space, we move into a bigger office in Brixton. It doesn't take long for Milo to become office manager.
PR guru, Cecilie, joins team LFA.
Our clients are with us for the long run. Matthew Calvin and Toolally hit their 10 month LFA birthday and between them have been featured in 90 publications in under a year.
Shannon joins team LFA. Our studio is becoming cosy - time to look for a new space!
We are announced as finalist for Drapers Independent Agency of the Year. I'm really calm and collected when I find out.
We are making waves in the industry. People describe us as bold, disruptive, refreshing and much needed.
We find a new office space (just upstairs). In true LFA style, we decorate and build everything ourselves.
We celebrate moving into the office and two Women in Business Award nominations. My face says it all!
We are all set-up. The office is Instagram friendly.
We are working with the best independent brands in the country. The team and I love the LFA 'PR family' and their daily coverage shows that the press love them too.