Making your unique mark on social media is becoming increasingly more challenging, as each platform becomes more saturated with brands, bloggers & browsers. In spite of this, Frank Body have undoubtedly established themselves by embracing their unique brand aesthetic across each of their social accounts. But what is it that Frank have done so differently to assert themselves above & beyond the rest of the scrub world?
Comprised of solely Australian sourced, cruelty free ingredients, each of the Frank products contain a unique blend of pure coffee grounds & essential oils; each combination works to target a different need or want for your skin. From eliminating cellulite to reducing stretch marks, Frank’s face & body products can make your skins life much brighter, whilst also giving you the little boost of energy that coffee is renowned for. The smell of coffee alone is thought to provide a similar energy boost to that of the caffeine in brewed coffee, though as delectable as they might smell, Frank Body products are unfortunately 100% inedible - so be sure to savour the fresh scent of the products during their use!
Bright. Fresh. Fun. That is how we would describe Frank Body if we were asked to use only 3 words. If you wanted us to give you more than 3, then keep reading to understand what we think makes Frank, well...Frank.
Funnily enough, Frank is actually a real life person who is the brand's number one advocate. From engaging with the Frankfurt’s (the Frank Body Customers) online, to offering in depth product knowledge; Frank Body has been perfectly personified to form an accessible & relatable brand identity.
In keeping with their natural heritage, Frank’s visual branding is paired down & subtle, making use of muted colours & tones. Brown paper bags are embellished with minimalistic scrub specific labels, whilst the skin care range relies on crisp white backgrounds, with hints of colour & pattern being introduced with the iconic label application. The brand aesthetic & ethos go hand in hand - something that has helped to place Frank clearly on the social scene.
THE SOCIAL PRESENCE
This is where Frank really comes into his own. Customer interaction is what keeps Frank current & relevant across each of the social media platforms (find the links at the end of this post). Frank has account on every platform that you can think of, so keeping up to date the brand’s goings on couldn’t be easier. Hashtags are key when spreading the word about Frank, with #thefrankeffect & #letsbefrank being the two key phrases used across each of their established social platforms. Featuring their customers product experiences encourages potential consumers to want to buy into the brand & become part of the Frank Family. Their consistent & casual tone of voice keeps the brand approachable; from email communications to illustrated Insta gif’s, with Frank, you know exactly what you’re getting.
Frank’s social domination doesn’t stop at simply using social media. Their customer & influencer interaction is what we believe has helped them become the successful digital brand that they are today. Daily reposts of their babe’s (how Frank likes to refer to their customers) scrub experience images have become a key set of visuals on their instagram feed. The posts range from before & after style skin images to fun portraits of their customers covered head to toe in Frank Body Scrubs. Despite many of their images being reposts, their brand aesthetic continues to be strongly visible through their social visuals.
Influencer interaction has also had a great impact on Frank’s success, with many a blogger featuring the products across their social media, YouTube channels & websites. Each of the reviews that we’ve read are honest & genuine, conveying a clear passion & love for Frank.