Hand-picking products from the best boutiques across the UK, online marketplace Trouva says no to the chain-dominated high street with an alternate shopping experience that empowers independent boutiques. In the age of corporate mega-machines and cookie-cutter chains, the lovely people at Trouva take a refreshing approach to online shopping. With an extensive range of goodies available at the click of a mouse, you can browse Britain’s boutiques from the comfort of your own home. Whether you’re after beautiful ready-to-wear pieces, homeware or even a toothbrush holder shaped as a giraffe (yes, really!), there’s something to suit even the most eclectic of tastes.
There are a million and one reasons why we love our friends at Trouva, but to save you some time that could be better spent boutique browsing, we’ll stop gushing and let you get on with sourcing that last-minute Father’s Day present you’ve been meaning to buy (it’s ok, we all do it). To make it that little bit easier, we’ve whittled it down to our top ten favourites boutiques situated in the Big Smoke. This one’s for you, Londoners…
1. Holly’s House, Kensington & Chelsea
If ever you’ve spent hours endlessly trawling through the ‘interiors’ tag on Pinterest, you’re sure to fall head over heels for Holly’s House. This beautiful Chelsea-based boutique is brimful of handpicked pieces that will make your interior dreams turn into a (perfectly decorated) reality.
2. Turpetine, Brixton
Cool and creative, Brixton-based Turpetine specialises in bringing handmade to the high street. The owners’ love for design manifests itself in this intimate collection, with pieces sourced from a variety of young designers and brands. Top tip – their selection of prints are to die for!
3. Of Cabbages and Kings, Stoke Newington
Having set up shop in the heart of Stoke Newington High Street, Of Cabbages and Kings take pride in their ethos of nurturing the local. Watch out though - one flick through their quirky collection and you’ll come away with an extensive list of things you never knew you needed.
4. Wonderound, Shoreditch
Much like its East London surroundings, this Shoreditch boutique just screams cool. Filled with stunning ready-to-wear pieces, Wonderound is elegant, minimalist and clean-cut, proving that less really can be more.
5. T&SHOP, Stoke Newington
This North London boutique/café hybrid was born in 2014, combining founder Emily’s passion for beautiful homeware and a good old brew. If this sounds like your cup of tea (pun very much intended), Stoke Newington’s T&SHOP is a must-visit.
6. Future & Found, Islington
If you’re lusting after an Instagram-worthy interior then Future & Found may just be the answer to your prayers. With a winning combination of original designs and handpicked items from all across the globe, this Islington-based boutique is minimalism at its very finest.
7. Wild Swans, Islington
Curated with the modern woman in mind, Wild Swans boasts a collection of contemporary homeware and ready-to-wear pieces carefully selected from a mix of Scandi designers. This effortlessly stylish Islington boutique creates a marriage of style and sensibility that's streaks cooler than its corporate competitors.
8. LOWIE, Brixton
Inspired by traditional handicrafts, this Herne Hill-based boutique aims to re-interpret time-honoured pieces with a quirky and modern twist. With ethical awareness at the heart of its values, Lowie stands by their philosophy of producing beautiful clothing as ethically as possible. One for the fashion-forward, the Lowie customer appreciates the time, thought and effort that goes into each and every piece.
9. Zoe & Morgan, Camden
Adorned with drool-worthy jewels, Camden’s Zoe & Morgan is a complete treasure trove for the magpies among you. Their collection of elegantly crafted pieces are timeless and wearable, each designed with a touching nod to the owners' exotic childhood. This cool central London haunt is perfect for the chic, the unique, and the style conscious.
10. Other Shop, Soho
Independence is at the core of this contemporary boutique nestled in Kingly Street, Soho. Other Shop looks to nourish young, emerging talent, often seeking out new graduate collections to bring to the shop floor. This central London space for art, design and fashion provides a much-needed breath of fresh air from the hustle and bustle of Oxford Street.