Finding the right PR agency for your brand can be a difficult decision. That's why we've compiled a few key factors that are important to consider before you sign the contract.
1. Do your research
Spend a good amount of time researching your options available and compare what the suitable agencies can offer and what their price point is. How is their social media presence? What clients do they represent? What services do they offer? Will you have to pay any additional fees?
2. Ask for advice
Do you know anyone who's used or are using any of the PR agencies you are considering? Referrals can often be very helpful as you'll get feedback from others on how their experience was. Never be scared of asking for advice or recommendations. You'll be surprised to discover how small the PR world is.
3. Determine what functions you want your agency for
PR agencies often offer additional services such as social media, marketing or events (just to mention a few). By mapping out what your brand need help with and who's best helping you out with these areas, you'll have a clear understanding of what you want and need before approaching the potential agencies.
How available will your PR agency be? How will you communicate? Can you call your account manager directly? How quick can you expect a response? Knowing how the communication will be like before you sign the contract will avoid any disappointment, though you should expect a response within a reasonable amount of time. Good communication and a friendly tone is key.
A lot of agencies have a field of expertise and specialise in a specific area such as small brands, digital, luxury etc. You’d better off choosing an agency that focus on a niche relevant for your brand as they will have experience handling similar brands to yours and know the market, and they'll also have a relevant contact database and network.