Studio Cotton

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Our lovely Bristol-based friends at Studio Cotton help small businesses turn their ideas into beautiful and profitable brands. Their affordable services provide the guidance and expertise you need in order to shape your strategy, grow and find new customers - at any stage of your journey. 

Like us, they're dedicated to supporting independent creatives, and the friendly team behind Studio Cotton have kindly offered us an exclusive discount on a range of their services which we would love to share with you:

For 15 % off all services (excluding videography) use lfa15

YAYLFA99 gives £99 off one of the following five different consultations:

https://studiocotton.co.uk/product/tear-website-apart/

https://studiocotton.co.uk/product/tear-brand-apart/

https://studiocotton.co.uk/product/lesson-email-marketing/

https://studiocotton.co.uk/product/plan-whole-year-content-2-hours/

https://studiocotton.co.uk/product/tear-social-media-apart/

And finally, LOVEFROMFLA gives one person £250 off a website, which you can view here

Please note that the discounts are applicable on a first come, first serve basis. A few services are currently only available in Bristol and London. 

5 Things Coming Up This Month - October

5 things coming up this month in the LFA calendar that we think you should know about.
 

The Apprentice

Premieres October 4th

Premieres October 4th

The Apprentice returns for its 13th series on October 4th at 9pm on BBC One. Sir Alan Sugar along with his ears and eyes, Karen Brady and Claude Littner are back on the hunt for his newest business partner. Who will you get behind?

Halloween

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It's that time of year again and the switch happened the moment the clock struck 12am midnight October 1st. Whether you're the type to dawn your Halloween best and bust a move at the Ministry of Sound or take part in a True Crime quiz at the haunted Ten Bells pub in Spitalfields; this is the month that keeps on giving. Head over to TimeOut London for more Halloween fun!

Reserve a True Crime table here
 

Future Girl Corp

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Are you ready to take your business to the next level? Then Future Girl Corp will take you on an inspiring journey. This month they're helping you create a launch plan for your business to not only get you excited but also your audience! Check them out on Instagram for more female empowerment and event updates @futuregirlcorp

Register your interest for October's workshop here


BluesFest presents CHIC feat. Nile Rodgers

October 27th - October 29th

October 27th - October 29th

BluesFest is a 3 day celebration of Blues and Soul legends at London's O2 Arena. 'Disco's greatest band' CHIC feat. Nile Rodgers joins other greats; Gov’t Mule and Kenny Wayne Shepherd Band as headliners for this year's festival and will be kicking off the weekend as the opening act on October 27th. If their phenomenal Glastonbury performance was anything to go by, BluesFest is not one to miss.

Grab your tickets here


London Film Festival

October 4th - October 15th

October 4th - October 15th

October sees the 61st BFI London Film Festival; one of London's biggest celebrations of the year. Whether you just want to do a little bit of celebrity spotting on the red carpet, discover the very best of international cinema or attend filmmaker workshops, this is one for your calendar.

Find out more about festival tickets here

Payday Wishlist - September

It's pay day at last - hurrah! Feast your eyes on these goodies from some of our favourite independent brands..

THE AIR & GRACE TRAINERS

the miss pom pom scarf

THE LF MARKEY DUNGAREES

THE PARADISE ROW BAG

THE YAWN PYJAMAS

Wednesday Wishlist

A mid-week spree is certainly a way to fast track your way to the weekend.

THE WRAP PLANT POT

THE veja trainers

THE VIOLET & WREN PJS

THE MATTHEW CALVIN BANGLE

THE VOW LONDON SUNGLASSES

THE TOOLALLY EARRINGS

Our favourite brands from Top Drawer

WRAP

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Wrap is a super cool London-based design and publishing brand working with some of the best illustrators and designers in the business. This homegrown brand only uses the best materials to make their products and it reflects beautifully on the shelves of multiple leading design stores globally!

 

YAWN

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Co-founder Alice Whiteley describes her brand perfectly; 'I created Yawn to promote relaxation.' Yawn spouted from her desire to find pyjamas that were both lovely and comfortable, but one always seemed to lack the other! Yawn's bespoke fabrics has just about every type of sleeper covered (no pun intended) so check them out and get ready to relax.

 

ARTISANNE

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Whilst living and exploring Senegal over the last 6 years, Sisters Elizabeth and Emma developed a love and appreciation for local artisans. They would visit markets to buy baskets of their own to which they used for just about everything! Artisanne combines modern designs with traditional West African technique; they also work directly with weavers to ensure they receive a fair income for their products.

 

SWEET WILLIAM

Cute dog not included (unfortunately)

Cute dog not included (unfortunately)

Another homegrown favourite for all dog-lovers out there! Sweet William was inspired by founder Emma Wood's best friend and Black Lab, William. The brand's signature collection, The Mischievous Mutt, has become their endearing signature. Sweet William is all about celebrating your love for dogs and brightening up your day!

 

DUCK CERAMICS

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Duck Ceramics is a one woman design team based in her Brighton studio. Simplicity and function drives Founder Alice Duck's work; 'It might be a drunk mug, or a wonky vase, or the lines may not be as straight ... but this is why I fell in love with handmade ceramics.' Stop by the website and have a look for yourself!

 

Cambridge Imprint

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Whether you're looking for tea towels, notebooks or miniature paper shoes (there may be some real shoes thrown in there too), Cambridge Imprint has it all! This brand aims to create authentic hand-drawn products without relying on computer generated designs; they thrive on the possibility of a happy accident to encourage creativity.

Brixton Design Trail - Come & Visit Us!

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Brixton Design Trail is back this 16th-24th September and to mark the occasion we're opening up our studio to the public on the 18th & 19th of September.

Pop in and see how we work and take a look at our beautiful independent brands, get an insight into PR with our drop-in PR taster corner where you'll find out who we are and what we do, and enjoy some refreshments from local businesses. Everyone who attends will even be sent a free guide to PR - win, win!

If you would like a 15 minute chat about PR, Marketing & Branding you can book in a slot with the team - to do so, send an email outlining your availability to hello@thelondonfashionagency.com  and we'll get back to you confirming your appointment. 

We hope to see you there!

5 Things Coming Up This Month - September

5 things coming up this month in the LFA calendar that we think you should know about.

 

 LONDON FASHION WEEK

15th-19th September

15th-19th September

London Fashion Week is back again (how does it come around so quickly?). If your boyfriend's sister's aunt's grandmother's pet dog didn't manage to blag you front row seats then there's always the London Fashion Week festival. This is taking place at The Store Studios where you can shop the trends and listen to talks by industry experts. 

Find out more here.

BRIXTON DESIGN TRAIL

16th - 24th September

16th - 24th September

The Brixton Design Trail is turning two! Pop along and enjoy talented local designers, activities and of course (and perhaps most importantly) food. We'll even be opening our studio to the public!

Find out more here.

CAREER GIRL DAILY

10th September

10th September

Our very own Rosie will be divulging all of her industry secrets at the Career Girl Academy - prepare to be inspired. 

Buy your tickets here.

BRIXTON BEACH

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Summer's not over just yet, salvage those last few rays of sun and treat yourself to a cocktail (or five).

Check it out.

TOP DRAWER

10th-12th September

10th-12th September

The trade show of all trade shows, Top Drawer is the perfect opportunity to display the best your brand has got and do a little window shopping at the same time.

Register here.

Payday Wishlist - August

With payday looming, we've put together our top picks of items that we want to splash the cash on when our August pay cheques come in. 

 

 

GESTUZ SOPHI SUIT

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Gestuz Sophi Blazer, £155  x  Gestuz Sophi Pants, £130

 

CASSIOPEIA PROJECT MAN ON THE CHAIR SCARF

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Cassiopeia Project Scarf By Laetitia Rouget, £70 

 

 

CANDLE CAFE LONDON HAZELNUT LATTE

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 Candle Cade London Candle, £20

 

 

JUST MONO STERLING SILVER DROP TRIANGLE EARRINGS

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Just Mono Drop Earrings, £35

 

 

BUILDING BLOCK MINI BUCKET BAG IN MOSS

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Mini Bucket in Moss, £330.00 

 

 

STIDSTON SWIMWEAR

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Oslo Runway: Our Five Favourite Norwegian Brands

August 22 to August 24 saw Norway's answer to fashion week and largest fashion event - Oslo Runway. For those three days Oslo played host and exhibited established and new Norwegian design talents. We've listed our five favourite independent brands and designers from the show.

 

ByTiMO

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Founded in 2004 and inspired by vintage designs, byTiMO aims to provide women with high quality, yet reasonably priced fashion wear. Everything at byTiMO is handcrafted and designed in-house. From the embroideries and beadings to the prints and knits, all pieces are designed and made by the byTiMO team. 

 

FALL WINTER SPRING SUMMER (FWSS)

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FWSS was established in 2012 by a small collection of creative individuals. It is an unmistakably Scandinavian brand whose pieces are inspired by the vibrant attitude and edge that makes the city of Oslo uniquely original.

 

IBEN OFFICIAL

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IBEN is a Norwegian fashion brand for strong, independent, yet playful women. Founded in 2014, IBEN is a brand for women who choose to communicate their personality and identity through the way they dress. 

 

IIS OF NORWAY

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Established in 2006, iiS Norway  is a contemporary and modern brand that holds strong roots in Norwegian tradition. iiS aims to provide women with comfortable clothing that makes people feel good.

 

TOM WOOD

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Founded in 2013 by Mona Jensen, Norwegian lifestyle brand Tom Wood's collection is inspired by Inspired Scandinavian functionalism. Their collections have introduced a new and modern take to classic jewellery, eyewear and clothing pieces. 

The Importance of PRing your PR

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So, you’ve done it! Your product has made it into the press and you’ve been featured in a magazine, newspaper or blog post.

Congratulations! This is a massive achievement for you and your brand.

Unfortunately PR doesn’t last forever, so it's important to maximise the impact of your press coverage as much as possible. We've listed a few tips on what you should do after you have received media coverage..
 

1. SHARE

SCREAM AND SHOUT

First and most importantly, shout about it on social media! When you share your coverage on your social media pages, don’t forget to credit (and/or tag) the writer, the publication or influencer and if it is digital coverage, add the link.

And as with all social media posts, don’t forget to hashtag.
 

INTERACT

Check and interact on the original publisher’s post. If the feature is published on social media (i.e. Instagram, Twitter and Facebook), make sure that you like, comment, share and retweet the post. This is beneficial as it will make the publisher aware that you appreciate their promotion, and can help you to further your reach.
 

UPDATE YOUR NEWSLETTER

Reach out to pre-existing contacts by adding it as an article in your next newsletter and/or sending it out to your mailing list.
 

2. SOCIALISE

SILENT GRATITUDE ISN’T MUCH USE TO ANYONE

Don’t forget to thank the journalist/blogger. Sending the writer a thank you message could be effective in terms of building and solidifying a relationship with them. This could also act as an opportunity to check if they would be willing to cover different products of yours in the future.
 

BECOME BUDDIES

Connect with the publisher, publication, writer or blogger. If you don’t already, follow them on social media. Don’t forget to compile a press list, adding the journalist and publication for future reference.
 

3. LEVERAGE

UTILISE THE “HALO EFFECT”

Bring more credibility to your brand by adding an “as-seen-in” badge and/or logo of the publication your product was featured in onto your website. Or better yet, if you have been featured more than once and by more than one source, ­add a press section or page to your website, listing all the publications in which you have been featured in.
 

QUOTE! QUOTE! QUOTE!

Don’t be afraid to take advantage of and use any glowing quotes from the article - they can be as effective as testimonials.
 

STAY CURRENT

Update your social media pages, listing all the places that you have been mentioned.
 

4. ARCHIVE

DON’T COMPLETLEY FADE INTO THE BACKGROUND

As mentioned, your press coverage will inevitably disappear. So, grab a copy of the feature as soon as you can, allowing you to have access to it in the future. If the coverage happens to be of an online/digital form, you can screenshot it and save/bookmark the online link. You should organise and archive your press coverage – this may require you to scan paper press coverage so that it can be digitally accessible. Having this will be useful when compiling media press and booking kits.

LFA Behind The Scenes - Meet Yemi

LFA Behind the Scenes - Meet Yemi

1. What do you put on your toast? 

Hmm.. I’m not much of a toast eater. But it would have to be a seeded bread base with avocado, tomatoes, crumbled feta and a pinch of salt. Oh! And don’t forget the poached egg.

2. What’s your feel-good song?

I’m a massive Motown/ Soul/ Funk/ Jazz fan. Anything Stevie Wonder or Whitney Houston will please me. But my all-time favourite would have to be September by Earth, Wind and Fire.

3. Ask your best friend to describe you in 3 words:

  • Stylish (Excluding my off days – which are most days, when a baggy tee, some skinnies and converse will do)
  • Spontaneous
  • Sassitude

4. What are you most proud of?

I suppose I should say graduating from university. But in all honesty, I’m just proud that I’ve made it this far in life. The streets of Surrey can be rough, grannies on mobility scooters can mow you down at any time - Thank God for the neighbourhood watch.

5. You can only watch one film for the rest of your life?

If it didn’t leave me in a pool of my own tears (and trust me I’m not a pretty crier), Graveyard of Fireflies.

6. What’s the best discovery you’ve ever made?

My Kenwood smoothie blender – I'm not much of a smoothie fan, but it is my right-hand man in making some wicked cocktails.

7. Something you want to achieve in the next year?

I have a two-year plan. By late 2018/early 2019, I want to be at Heathrow or Gatwick airport (Stansted or Luton at a push) about to board a plane to start my 2 years+ long travelling and teaching adventure. So, I guess by this time next year, I would like to have saved at least 50% of my travelling budget goal (or have won the lottery).  

8. What’s your favourite smell?

Petrol! Lady-like, I know, but there is just something about it.

9. What would you tell your 15-year-old self?

That one day you will learn that you will learn to love to be alone and independent. It’s how you learn the most about your true self. Always having the approval of others isn’t necessary, catty cliques are cliché. Being true to yourself is the only way that you will prosper.

10. What are you having for dinner tonight? 

I don’t even know what I am going to have for lunch. All I can say is that a strawberry daiquiri is most likely on the cards!

Follow me on: @yemicleoamelia

5 Things Coming Up This Month - August

5 things coming up this month in the LFA calendar that we think you should know about. 

SPOTLIGHT 2017

19th August, Seven Dials 

19th August, Seven Dials 

The one day music and entertainment festival returns to Seven Dials where our very own Beija London's shop is located. Seven Dials will be transformed into a hub of entertainment for the day, with musical performances, food stalls and discounts in many shops within the area. More information here

#TOOLALLYONTOUR

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The first week of August is the last chance to upload your #Toolallyontour photos to Instagram - selfie sticks at the ready!

SUNFALL FESTIVAL

12th August, Brockwell Park

12th August, Brockwell Park

With DJ's such as Ben UFO and HAAi, Brockwell Park's annual Sunfall Festival on the 12th August is a must see for any electronic or dance music fans. 

Tickets available here

NOTTING HILL CARNIVAL

26th-28th August, W10

26th-28th August, W10

Notting Hill Carnival needs no introduction nor explanation - it'll be a spectacular event of parades and partying this August Bank Holiday. 

EDINBURGH FRINGE FESTIVAL

4th-28th August, Edinburgh.

4th-28th August, Edinburgh.

4th August marks the start of the annual Edinburgh Fringe Festival, the largest arts festival in the world - with all the city's bars and nightclubs subject to an extended 5am license, be prepared for a month of pints, comedy, theatre, pints.. 

More information here

5 Tips For Making The Most Of Your Internship

In today’s uber-competitive job market, scoring a full-time role with next to no experience can be near impossible. As a student or recent graduate, internships are a crucial way of building up your experience and practical industry knowledge. It also gives you a chance of testing the waters of the working world and gives you a taste of what working in that industry may be like. And you never know, a few months of interning could translate into a full-time role within the company.

Tip One: PERSONALISATION IS KEY!

Cover letters are a must and they are the perfect way to display to a company how much you would like to work for them. Sending off 100’s of impersonal generic covering letters will not make yours a stand out application that HR personals and companies love.  Take some time to learn a little about the company that you're applying for, what their ethos is and any similarities that you may share with the company. Including these similarities and personal touches within your covering letter will give you that extra edge.

In addition, don’t be afraid to go beyond the typical printed or digital document/PDF. Lukas Yla even posed as a donut delivery man to get inside marketing agencies to try and land a job. Remember to think outside the box, or in Lukas’ case, what could be inside the box.

Tip Two: Speculative, Speculative, Speculative

Just because there is no current job opening at a company that you desire to work for, doesn’t mean that they are not open to taking someone on board. Send off a speculative application and get your foot in the door. Even if you get a response and they don’t have the capacity to take anybody on board now, keep the conversation alive. This will ensure that they remember you when they are hiring and can only increase your chances of them wanting to meet you.

Tip Three: Small is sometimes much bigger than you believe

Don’t ignore the little man. Many small businesses/companies are willing to take interns on, and even though this may require you to click on the second page of your google search of “London PR Companies”, it is worth the click. Many people also believe that they get a more in-depth, thrown in the deep end and experience when working for smaller companies, as there is a more “we’re all in this together” vibe (shout out to the trusted Disney High School musical quote).

Tip Four: Ask questions & Ask for help

Asking for questions, help and advice is the best thing you can do if you’re unsure about something. Many hours have probably been lost to work conducted under misunderstood instructions, and it’s somewhat painful to see it all go down the drain (or dragged to the digital trash bin) because you carried out your task on a whim. People are always willing to help and are (most of the time) less intimidating than you may believe - make use of your colleagues and their knowledge and know how. 

Tip Five: Be Yourself

Yes! Be yourself. Your social, positive, enthusiastic, daring self. Venture into the unknown, and don’t always stay in your comfort zone. There will be tasks that you may not originally understand or have never done before, but this is all part of the learning process, and can only widen your knowledge and skills. Certain tasks and pieces of work may not be as interesting as others, but power through them, as positivity is an excellent attribute and attitude that can both impress and motivate others. Lastly stay social. Interact with your colleagues, lunch with them, attend work socials and events. Socialising and forming friendships with your co-workers will only positively improve your work life.

5 Instagram Accounts To Stalk - Lifestyle

We spend more time on Instagram than we're willing to admit to (it's research, ok?) so we thought instead of keeping it all to ourselves we'd share some of the procrastination with you (you're welcome). So without further ado, here's 5 lifestyle brands you should be Insta-stalking this week:

WOOD / GREY

If you like: Style inspiration, homeware & holiday envy all in one place

GEO FLEUR

If you like: Plants, plant pots, pictures of things that look like plants..

ARUM LONDON

If you like: Beautiful candles & all things pink

THINX

If you like: Optimum comfort, smashing the patriarchy

BLOCK DESIGN

If you like: Bright colours & impeccable organisation

LFA Behind The Scenes - Meet Nick

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LFA Behind the Scenes - Meet Nick

1. What do you put on your toast?

Can I change the question to what do you put in between your toast? Great thanks. Bacon.

2. What’s your feel-good song?

Dance hall days. Wang Chung’s one hit 80’s wonder. Best tune you've never heard of. Or at least that's what I keep telling people. 

3. Ask your best friend to describe you in 3 words:

Handy. Thrillseeker. Ferrel. Not necessarily in that order

4. What are you most proud of?

Weirdly my proudest moment was a big fat failure. In a team of 5 we rowed non-stop in 2 hour shifts from Barcelona into the med towards Sardinia in a raceagainst 3 other boats. We were about 150 miles from land and in the lead by long way when a massive storm kicked up, with towering waves capsizing us for 36 hours. One heli rescue later, I was onshore aware of how incredibly we came together as a team, not only to pull so far ahead in the race but also survive what was a pretty hairy situation.

5. You can only watch one film for the rest of your life?

Tried to think of a more refined answer but no luck. Topgun. Fighter jets. 80s music. Homoerotic volleyball scenes. It has everything.

6. What’s the best discovery you’ve ever made?

Easiest one here. My fiancee.

 7. Something you want to achieve in the next year?

Compete in the adventurists Ngwala cup. Crazy Sailing race in Tanzania

8. What’s your favourite smell?

New wetsuit 

9. What would you tell your 15-year-old self?

The same thing I am always telling my 19 year old sister. You can do anything you want for a living,get passionate about something and pursue it until you are the best at it. 

10. What are you having for dinner tonight? Healthy night.  Homemade ceviche

Follow me on: @nlksmith87

The Holiday Packing Guide

Summer is officially here and it's time to pack up your bags and head to the nearest beach. With everything from must-have accessories to swimwear, we've compiled a list of summer essentials to help with your holiday packing.

THE BEIJA LONDON BIKINI

THE VOW LONDON SUNGLASSES

THE TOOLALLY EARRINGS

THE TOAST HAT 

THE ELLEN + JAMES BAG

THE MATT & NAT SANDALS

5 Things Coming Up This Month - July

5 things coming up this month in the LFA calendar that we think you should know about.

 

HANKY PANKY SAMPLE SALE

5th & 6th July, Bath Place EC2A

5th & 6th July, Bath Place EC2A

Our very own Hanky Panky are hosting a swimwear and lingerie sample sale in East London for those with an eye for all things pretty and lacy - more information here.

CHRISTMAS IN JULY

12th & 13th July, Victoria House WC1

12th & 13th July, Victoria House WC1

Christmas in July may sound ridiculous, but the summer months are a key time for brands as press begin to compile their Christmas gift guides. The Christmas in July festival allows brands to show off all their best products to all the right people.

Find out more here. 

 

LOVEBOX

14th & 15th July, Victoria Park E3

14th & 15th July, Victoria Park E3

This annual two day festival returns with the best line up yet. Frank Ocean (pictured), Sampha & Solange are the highest on our must see list.

ENTERPRISE NATION

14th July, Canada Square E14

14th July, Canada Square E14

Rosie will be speaking on a 'Support for your fashion business' panel alongside Michelle de Conto of the British Fashion Council, Patrick Dudley-Williams of Reef Knots and Adam Mansell of UKFT.

Tickets available here.

DOLLY ALDERTON & FRIENDS

31st July, Dean Street W1D

31st July, Dean Street W1D

One of team LFA's favourite writers is talking about the balance of work, play and rest in a panel discussion at London's exclusive Groucho club. Dolly is hilarious, so it's not to be missed.

Tickets available here.

Wednesday Wishlist - June

The British sunshine may have been short-lived, but we're still longing for warmer climes. We've rounded up some essentials from independent brands that will see us through summer, if we ever get it back that is..

THE RIXO DRESS

THE BY FAR SHOES

THE ANNA WALKER LONDON CLUTCH

THE VOW LONDON SUNGLASSES

THE VISKI COCKTAIL SHAKER

THE LOWIE SHORTS

Lowie Shorts, £89

Must See Acts at Glastonbury 2017

SOLANGE

Take a listen: Cranes In The Sky

Take a listen: Cranes In The Sky

We've got one or two Solange super fans in the office, a stance only accentuated by her 2016 album A Seat At The Table. With an alternative R&B sound, Don't Touch My Hair and Cranes In The Sky are real album standouts. 

BADBADNOTGOOD

Having started as a college project, BADBADNOTGOOD have gone from strength to strength, with a new Late Night Tales album due to drop in July. You can track their back catalogue on their YouTube channel - their Future Islands reinterpretation is arguably even better than the original.

THE XX

Take a listen: Dangerous

Take a listen: Dangerous

The XX dropped long awaited album I See You earlier this year and a sell out tour soon followed. Dangerous, the album's first track, makes the perfect backdrop for a sunny day.

MODERAT

Take a listen: A New Error

Take a listen: A New Error

There's a reason that Resident Advisor named Moderat as their #6 live act of 2016. The Berlin based trio put on quite a show, and have been all over this year's festival circuit.

Top 5 South London Breweries

There are few things more satisfying than a cold beer on a hot day, so to celebrate the London sunshine we've rounded up our top 5 South London Breweries for you to enjoy this summer! 

BRIXTON BREWERY - sw9

Brixton Brewery is an established, independent craft brewery, making beer in the heart of our very own Brixton, one of London’s most colourful and famous neighbourhoods. 

CANOPY BEER CO - SE24

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Beer is a simple pleasure and while the sun is still shining why not head down to Canopy Beer Co. The Herne Hill brewery is here to serve good beer, done well to the locals of South London. 

BRICK BREWERY - SE15

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Welcome to the place where you can see the kit in which your beer was built. Brick Brewery showcases the diversity of beers from around the world which have been inspired from previous travels.

GIPSY HILL BREWING COMPANY - SE27

We use natural, quality ingredients and an uncompromising approach to the best brewing process.

Gipsy Hill Brewing Company make no nonsense, full flavoured, medium strength beer, using natural, quality ingredients and an uncompromising approach to the best brewing process.

FOURPURE BREwing co. - SE16

Family owned and run, Fourpure Brewery crafts beer inspired by the passions of traveling. Constantly innovative, the brothers behind the brewery are nimble and progressive yet strive to stay true to the principles of brewing.