Must See Acts at Glastonbury 2017


Take a listen: Cranes In The Sky

Take a listen: Cranes In The Sky

We've got one or two Solange super fans in the office, a stance only accentuated by her 2016 album A Seat At The Table. With an alternative R&B sound, Don't Touch My Hair and Cranes In The Sky are real album standouts. 


Having started as a college project, BADBADNOTGOOD have gone from strength to strength, with a new Late Night Tales album due to drop in July. You can track their back catalogue on their YouTube channel - their Future Islands reinterpretation is arguably even better than the original.


Take a listen: Dangerous

Take a listen: Dangerous

The XX dropped long awaited album I See You earlier this year and a sell out tour soon followed. Dangerous, the album's first track, makes the perfect backdrop for a sunny day.


Take a listen: A New Error

Take a listen: A New Error

There's a reason that Resident Advisor named Moderat as their #6 live act of 2016. The Berlin based trio put on quite a show, and have been all over this year's festival circuit.

Top 5 South London Breweries

There are few things more satisfying than a cold beer on a hot day, so to celebrate the London sunshine we've rounded up our top 5 South London Breweries for you to enjoy this summer! 


Brixton Brewery is an established, independent craft brewery, making beer in the heart of our very own Brixton, one of London’s most colourful and famous neighbourhoods. 



Beer is a simple pleasure and while the sun is still shining why not head down to Canopy Beer Co. The Herne Hill brewery is here to serve good beer, done well to the locals of South London. 



Welcome to the place where you can see the kit in which your beer was built. Brick Brewery showcases the diversity of beers from around the world which have been inspired from previous travels.


We use natural, quality ingredients and an uncompromising approach to the best brewing process.

Gipsy Hill Brewing Company make no nonsense, full flavoured, medium strength beer, using natural, quality ingredients and an uncompromising approach to the best brewing process.

FOURPURE BREwing co. - SE16

Family owned and run, Fourpure Brewery crafts beer inspired by the passions of traveling. Constantly innovative, the brothers behind the brewery are nimble and progressive yet strive to stay true to the principles of brewing.

LFA Behind The Scenes - Meet Tasha

LFA Behind The Scenes – Meet Tasha

What do you put on your toast?
Honey, I have honey on pretty much anything (as salad dressing, on porridge, on bacon..)

What’s your feel-good song?
Last week, Despacito. As of yesterday, On Melancholy Hill (Shannon played it in the office all day). My music library changes quite drastically & very quickly.  

Ask your best friend to describe you in 3 words:
- Entrepreneurial
- Ambitious
- Quietly Confident

What are you most proud of?
My relationships with my family & closest friends.

You can only watch one film for the rest of your life. What is it?
Guardians of the Galaxy. I love Marvel (unexpected, I know) & I love to laugh... and Chris Pratt. Enough said.  

What’s the best discovery you’ve ever made?
Whole Foods Peanut Butter with Pink Ladies Apples. 

Something you want to achieve in the next year?
I have had a busy year settling in London & finding my feet. Next year I want to significantly increase PR Dispatch's subscribers, write my business plan and run a half marathon.  

What’s your favourite smell?
I always work with a candle on my desk at home. At the moment its Jo Malone's velvet rose and oud. An amazing woman and amazing fragrances. 

What would you tell your 15-year-old self?
You aren't normal & you will never quite fit in at school. But normal is boring. 
You will find happiness, just stay true to yourself and hold on to your ambitions. 

What are you having for dinner tonight?
Umm... Toasted Sweet Potato with Ricotta Cheese topped with chives :) 

Follow me on: @natashahousley

Independent life: Peckham


An artsy bar on the 10th floor of a multi-storey car park, Frank's opens in the summertime for rooftop cocktails and delicious food. Our favourites are the Brown Sugar Hot Wings and a Campari Spritz.

Copeland Park & Bussey Building

Copeland Park is a collection of industrial buildings used to unite the creatives among us. Home to studios for independent artists such as painters, writers and graphic designers, Copeland Park hosts some of the city's most artistic events. Top tip: Head to Rye Wax for great food and even better music.

Brick Brewery

Inspired by the team's travels, The Brick Brewery was formed in 2013, and the beers are created to be varied and showcase the diversity of beers from around the world. The Tap Room, in the brewery yard, gives you the chance to experience exclusive beers in the very place they're made.

BellendeN Road

The green fingered amongst you should head to Thimble Floral

The green fingered amongst you should head to Thimble Floral

This part of Peckham has transformed into a collection of boutique shopping spots and cool eateries. Check out Anderson & Co, a hidden gem offering beautiful coffee and, of course, avocado on toast. 

Travel to New York with Go Global and Enterprise Nation


Are you a brand keen to explore the US market but are at a loss of where to start? Our friends at Enterprise Nation are running a four-day, three-night trip to †he Big Apple from 14th -18th July for just 25 fashion, beauty and accessories brands. The trip will introduce you to industry contacts, showing you how to market your brand in the US in all the right ways. 

The programme includes visits to the Fashion on the Hudson fashion show, an evening event on how to do a successful pop-up, exclusive tours around fashion & beauty stores in Manhattan, meetings with tax, trade and finance experts, plus a one day pop-up giving you an opportunity to test the market and make sales.

You'll meet key industry contacts and fellow fashion & beauty entrepreneurs on a mission that's been created to ensure you:

  • discover how to do business in the US
  • meet large, niche and online retailers
  • make sales and connections as part of a pop-up showcase
  • form collaborations with US partners and fellow mission go-ers

Not convinced? Here are a few reasons why this trip might be right for your brand:

  • It's perfect for brands wishing to break into the US market but have no idea where to begin
  • It's a great opportunity to meet retailers, buyers and fellow entrepreneurs, allowing you to vastly expand your business network
  • The trip is considerably more cost effective than tackling all the individual elements separately

You can secure your spot and find out more information about the trip here. Price includes flights and accommodation for three nights. 

Pulse London: Our Top 10 Favourite Brands

This past few days we've been over at Pulse London where Rosie was talking on a panel about all things PR. While we were there we spotted some incredible brands and we wanted to share some of our favourites. Without further ado..


Based in the beautiful city of Edinburgh, Bohemia is a creative brand specialising in fashion and home accessories. Their unique designs and bold colours are too hard to resist - we especially love the mini market pom pom baskets, perfect for nailing the summer basket trend!


The lovely folks at Wedgie are known for their quirky door stops that are hand-crafted in Sri Lanka. Team Wedgie are part of a Fairtrade certified incentive scheme, committed to allowing members of rural communities to earn a fair income - plus, they look great. Wonder Wendy and Major Dave are real LFA favourites.


Our very own Miss Pom Pom is a graphic knitwear brand based in Brixton. This salmon scarf makes for the perfect cover-up in winter, although we'd be happy to wear it all year round. 


The Mix is an eyewear brand designing fashion-forward styles at an accessible price point. With their sunglasses boasting durability, comfort and style, they make for the ultimate holiday essential. Aren't these Yasmin sunnies lovely?


Geo Fleur is the perfect destination for the green fingered amongst us. They boast a collection of eclectic plants and beautiful pottery to accompany them - we're eyeing up the weird and wonderful Scindapsus plant for the LFA office.


Block Design create bold colourful homeware and office stationary to brighten up even the dullest of rooms - the Mountain Fold Clock has been placed firmly in our basket.


Newgate Watches are a watch brand designing styles that are a statement addition to any outfit. With a range of modern and traditional pieces, there's a little something for everyone. Like what you hear? Check out this timeless classic (pun very much intended).


Karenza & Co design beautiful stationery that is made from 100% recycled materials. With bold patterns and pretty prints, their designs make a perfect addition to any office desk. Case in point: this desktop magazine file.


Kate Sheridan is a leather goods and ready-to-wear brand based in Hackney. Their accessories strike the perfect practical/cool balance, and all are designed and hand-crafted in London's East End. Have a look at the black tab rucksack for a timeless wardrobe staple.


Scout Editions are a design and illustration-led paper and lifestyle brand inspired by folklore and storytelling. Every item is created by brother-sister duo Wai and Pui - the Hummingbird print is one of our favourites!

LFA Behind the Scenes - Meet Jade

LFA Behind The Scenes – Meet Jade

What do you put on your toast?

Lots and lots of butter. Honestly, I'm more interested in the butter than the toast.

What’s your feel-good song?

I've got so many but I'm going to say Everybody Wants to Rule the World - Tears for Fears or Teardrops - Womack & Womack

Ask your best friend to describe you in 3 words:

Vivacious, ambitious and funny.

I also got "is ball-ache one word?"...

What are you most proud of?

Cycling 300km around France last September and only crying once(ish). 

You can only watch one film for the rest of your life. What is it?

These questions are really hard... I'm going to say Her. OR Howls Moving Castle.

What’s the best discovery you’ve ever made?

Command/Ctrl + Shift + T  reopens shut tabs.

Something you want to achieve in the next year?

Not sure specifically want but I would like to do something completely out of my comfort zone

What’s your favourite smell?

I love the smell of my cat, Bemo.

What would you tell your 15-year-old self?

Don't try to be like everyone else and do all the things you want to do. Feel the fear and do it anyway.

What are you having for dinner tonight?

I wish I knew, I'm supposed to be going out for dinner but I don't know if that's happening anymore. If not I'll probably just have a piece of cake #health

Follow me on: @jadelaronde

5 Things Coming Up This Month - May

5 things coming up this month in the LFA calendar that we think you should know about.



14th - 16th May 2017, Olympia London

Pulse is the UK’s ultimate boutique trade event for inspiring new gifts, modern living and fashion accessories. On Sunday 14th May at 12pm our very own Rosie, alongside Katie Law and Kristabel Plummer, will be joining a panel discussion on the do’s and don’ts of dealing with the media.

Entry is free if you pre-register via the Pulse website.


National Norwegian Day

17th May 2017

Marching bands, parades, traditional costumes and ice cream... The celebration of the national day is more of a party for everyone. We're hoping that our resident Norwegian Cecilie will be providing us with sweet treats to commemorate the occasion. Fingers crossed..


Peckham Rye Music Festival

12th - 21st May 2017, Peckham Rye

Peckham Rye Music Festival is an independent celebration of Peckham’s music scene, bringing together local artists, labels, radio stations and record shops alongside headline acts from across the globe. This year's line up includes Alfa Mist, Seb Wildblood and Laura Misch.

Get your tickets here.



19th May 2017, 7pm, O2 Academy Brixton

The electronic music group, Metronomy, return to the stage performing their first live shows in nearly two years. These shows are in support of their fifth studio album, Summer 08.  


Herne Hill Free Film Festival

28th April - 29th May 2017

With over 30 free events across 20 amazing venues, the film festival aims to bring people together from across the community to enjoy a great movie and celebrate their local area. Why not go along to the screening of Moonlight Saturday 13th May at 9pm - make sure you take something to sit on and wrap up warm.

Tickets are free on a first come, first served basis.

LFA's favourite ethical brands

Here at LFA we're all about championing independent brands, and all the better when they're ethical in the process. Read on to discover some of our favourites..


Canadian bag makers Matt & Nat are best known for their beautiful vegan leather goods. We're particularly head over heels for the Hope bag - not only do we love the circular shape, but 100% of the purchase price goes to a charity of your choice. Win, win!



Olive clothing are a British contemporary clothing brand who combine heritage with modernity, simplicity with playfulness, and street style with understated elegance. We love this Open Shoulder Stripe Blouse. If you're a Cheltenham local, you should check out their beautiful flagship store.


Our very own Lowie is a London-based ethical brand with a dedication to producing ethical collections. This season we're all about summer florals, so naturally these Printed Culottes are at the top of our wishlist. 


MAiK believe in sustainably sourced, ethically produced products. They create fresh, clean geometric patterns which are at the core of all their products. If you love art deco then this Geo Leaf Tray Table is the one for you.



Desmond & Dempsey's beautiful designs are hand printed in London, taking inspiration from Sunday adventures and surroundings. We absolutely love the Deia Print Women's Nightie, perfect for those days spent lounging in bed.




LFA Behind the Scenes - Meet Kate

LFA Behind The Scenes – Meet Kate

What do you put on your toast?
Usually just boring butter... However if i've got time (and if I remember to buy them) then it's gotta be Nutella and bananas!! 

What’s your feel-good song?
At the moment it has to be I Know There's Gonna be (Good Times) Jamie XX - Skepta Remix. But an all time favourite is Jenny from the Block or even We found Love by Rihanna!

Ask your best friends to describe you in 3 words:

"Intelligent, Kind and Funny" ...Promise I didn't force this out of them! 

What are you most proud of?
Getting voted the third most friendliest person in my school year- quite impressive!

You can only watch one film for the rest of your life. What is it?
Such a hard question because I have so many favourites! It probably has to be 'Mean Girls'
(I've watched it so many times i know all the words... How sad!)

What’s the best discovery you’ve ever made?
Asos Premier Delivery! £10 for a year of next day delivery? How can I say no!

Something you want to achieve in the next year?
I would love to graduate University with a First BA (Hons) degree.. (high expectations I know!)

What’s your favourite smell?
I absolutely love Gucci Guilty Black! 

What would you tell your 15-year-old self?
Stop doing the duck pout, it's really not flattering!

What are you having for dinner tonight?
I'm going to my boyfriend's so he usually cooks.. I'm not trusted after I burnt his pizza one time.

Follow me on: @katebarrattx

One Of Our Own: Beija Flor Lingerie


Beija Flor Lingerie was founded by sisters Mazie Gardner and Abbie Miranda following their frustration with the lack of diverse sizing when lingerie shopping. Beija Flor's collection features modern classics with a minimum-fuss aesthetic, and the brand’s unique three-tiered sizing system proves that trends don’t have to be dictated by your cup size. We sat down with Mazie and Abbie to talk about the ins and outs of running Beija Flor..

1. How long have you been going?

M: Since 1989 - jokes, Abbie my sister and I launched Beija at the start of 2016. We’ve been live for just over a year.
A: Our website went live in January 2016 and we had 9 months of development prior to that. Our original plan was to launch in Sept 2016, but we thought 'what are we waiting for?' and just went for it. Shaving 7 months off the CP was hectic to say the least but we are glad we did it! 

2. One thing you wish you’d been told?

M: I wish I’d been told that cutting your hair does not NOT help it to grow - everyone else told me otherwise!
A: How to use Excel efficiently 

3. What’s your biggest achievement whilst running your brand?

M: When our customers keep coming back.
A: Our Waves range and the success of our pop up last summer. Seeing our vibe in bricks and mortar really sealed our identity. Also, managing to make it to Friday is an achievement for me! Looking at my diary on a Sunday night, the week ahead seems impossible and then you get to Friday and think 'How did that even happen? I did it, I damn well did the impossible. Pass me the wine.' 

4. What’s the biggest challenge you’ve faced?

M: Intellectual property. Get it sorted early on. 
A: Buying enough of the right sizes. We didn't realise quite how many little bums there are out there! Size 6-8 is our most popular size in the briefs which we just weren't expecting.

5. In the next year you want to…

M: Have Beija in some key retailers and department stores all over the world.
A: Have our garments appear in more editorial magazine shoots and triple our daily online sales.

Follow us on: @beijaflorlingerie

5 Things Coming up This Month - April

5 things coming up this month in the LFA calendar that we think you should know about.

PR Remastered

27th April 2017, 5pm - 8pm, The Arts Building, London

Join us and Push PR for the second event in a year-long series of sessions talking all things PR alongside Clemmie Telford and Katherine Sandford. The event will be hosted by Luxury Retail and Fashion Consultant Frances Card. If you’re a brand, designer or simply want to understand the PR process, come and get the lowdown from those who know it best.

Tickets are £10. Available via Eventbrite.

Fashion Revolution

24th April 2017 - 30th April 2017

Fashion Revolution aims to bring everyone in the fashion value chain together and help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.

Check out how to get involved here!

London Marathon

23rd April 2017

Join thousands of runners and spectators on the streets of London for the Virgin Money London Marathon 2017.

Sponsor our good friend Jack here.

ELLE Collective: The season's key trends 

10th April 2017, 6:30pm - 9pm, Hearst Magazine, 33 Broadwick St

Join ELLE's editor-in-chief, Anne-Marie Curtis, and fashion features director, Kenya Hunt as they talk through the biggest trends fresh from the runway. 

Tickets are £26.87, available from Eventbrite!

The London Coffee Festival

6th - 9th April 2017, Old Truman Brewery, Brick Lane

The London Coffee Festival promises to be an unmissable event for discerning coffee lovers and those working in the coffee scene.  The festival will feature over 250 artisan coffee and gourmet food stalls, tastings and demonstrations from world-class baristas, interactive workshops, street food, coffee-based cocktails, live music, DJs, art exhibitions and so much more.

Tickets are available from Eventbrite

Mother's Day Gift Guide

Have you entered full scale panic mode after realising that Mother's Day is mere days away? Don't worry - us too. But fret not, we've rounded up some of the best Mother's Day gifts going so you don't have to - you can thank us later.

for the print fiend

Geo Leaf Coasters - £18 for 4,

Geo Leaf Coasters - £18 for 4,

for the plant lover

Porcelain Cup with Succulent - £20,

Porcelain Cup with Succulent - £20,


Dodecahedron Bangle - £125,

Dodecahedron Bangle - £125,

FOR THE organiser

Personalised Diary - £30,

Personalised Diary - £30,

FOR THE tea drinker

Marble Teapot - £23,

Marble Teapot - £23,

for the scent-uous

Eucalyptus Leaf Candle - £25,

Eucalyptus Leaf Candle - £25,

Independent Life - Brixton

Home to Electric Avenue, Bowie and of course LFA, Brixton's one of the best spots going for discovering all things independent. Whether it's books or beers you fancy, we've rounded up some of our favourite local haunts. You're welcome.

Pop Brixton - Brixton Station Road, SW9 8PQ

Pop Brixton - Brixton Station Road, SW9 8PQ

Pop Brixton is a space for independent and small businesses to come together to share food, music and culture within the community. What started off as a temporary project has now become one of South London's most iconic features. Plus, Zoe's Ghana Kitchen does some of the best stew we've ever tasted, so it's worth a visit for that alone.

Second Hand Book Shop - 439 Coldharbour Lane, SW9 8LN

Second Hand Book Shop - 439 Coldharbour Lane, SW9 8LN

Brixton Book Mongers is a book lovers paradise. Whatever your literary taste buds there's a genre for everyone, and all the books are really affordable. If this didn't tempt you enough, spot their resident pup to the left of the photo. A win-win situation in our eyes.

CAYA Club - 344 Coldharbour Lane, SW9 8QH

CAYA Club - 344 Coldharbour Lane, SW9 8QH

CAYA coffee may look like a (very beautiful!) coffee shop but their multi-purpose, open plan layout also provides a work/office space. Their cheap hourly rates, as well as yearly contracts accommodate all customers, making it a really great place to work on business plans, host meetings or study.  

Senzala - 42 Coldharbour Lane, SW9 8PS

Senzala - 42 Coldharbour Lane, SW9 8PS

Crêpes aren't just for Shrove Tuesday, and Senzala have some of the best ones going. Enjoy yours sweet or savoury - our favourite is the Spaniard.

The Turpentine, 433 Coldharbour Lane, SW9 8LN

The Turpentine, 433 Coldharbour Lane, SW9 8LN

The Turpentine is a treasure trove of goodies. With items carefully curated from a number of independent brands, head here for beautiful homeware and last minute gifts.

6 Things I've Learned In My First Week At LFA

Being greeted by Milo, the company chairman, at 9.30am on Monday morning, I knew that this week was going to be extremely exciting and full of new experiences and challenges in the world of PR. Interning at such a dedicated PR agency, everyone gives off a lot of inspiration and positivity, as the team are without a doubt LFA’s biggest fans. 

1. Everyone loves a cuppa… Seriously, if you’re making yourself one, be prepared to make one for the whole team. 

2. You’re trusted with a lot of responsibility as an intern, which is great! After a couple days of being a part of the team I got the opportunity to be a part of the LFA branding day (which finished with a G&T!).

3. A PR agency is not as scary as it sounds. LFA has such a friendly, approachable team, and office aesthetic, and I felt extremely welcomed during the first week, especially by Milo.

4. Every day is completely different. I have worked on so many exciting projects and every day I get to experience a different side to PR.

5. The office is extremely dog friendly! (YAY)

6. We love to chat - our daily conversations are centred around the mutual love of crisps we all share, the music (controlled by office DJ, Shannon) and new exciting clients.

I am looking forward to continuing my journey here and am enthusiastic to learn more about LFA and PR Dispatch along the way.

Written by @katebarrattx

Spring Wardrobe Update with Style Lyrical

Spring is well and truly upon us, and with it comes the need for a wardrobe update (that's our excuse anyway). Last week team LFA were lucky enough to receive a delivery full of beautiful Spring pieces curated by Style Lyrical. A personal styling and clothes delivery service, Style Lyrical source pieces from luxury brands that are not found on the high street. Read on to discover the team's favourite pieces..

rosie's pick

Leather skirt, £225 via Style Lyrical

Leather skirt, £225 via Style Lyrical


Aimee dress, £140 via Style Lyrical

Aimee dress, £140 via Style Lyrical


Leather jacket, £365 via Style Lyrical

Leather jacket, £365 via Style Lyrical


Jemma dress, £120 via Style Lyrical

Jemma dress, £120 via Style Lyrical

LFA Behind the Scenes - Meet Rosie

LFA Behind The Scenes – Meet Rosie

What do you put on your toast?

Avocado, rock salt and a sprinkle of chilli!

What’s your feel-good song?

Anything from Whitney Houston / Taylor / Beyoncé / Celine Dion, but I'm currently loving Ellie Goulding   - Still Falling for you

Ask your best friend to describe you in 3 words:

"Passionate, Crazy and Loyal." She then backed that up with “Obvs crazy in a good way. All the best people are crazy.”

What are you most proud of?

Watching LFA grow into more than I ever thought was possible.

You can only watch one film for the rest of your life. What is it?

Home Alone. Because imagine Christmas without Home Alone.

What’s the best discovery you’ve ever made?

All of team LFA. Cecilie, Shannon, Jade, Tasha and all of our amazing interns past and present. Honestly – I’d be lost without them.

Something you want to achieve in the next year?

Cook something really special for my boyfriend Nick without burning any of it!

What’s your favourite smell?

Bonfire hair - you know when you’ve been to a bonfire and your hair smells of it.. Just me?

What would you tell your 15-year-old self?

Dyslexia is NEVER going to stop you from achieving what you want to in the future, so don’t let it affect your confidence today.

What are you having for dinner tonight?

Ah we just had takeaway pizza…. Mamma Dough in Brixton is too tempting! 

Follow me on: @rosie_LFA


5 Things Coming Up This Month - March

5 things coming up in the LFA calender this month that we think you should know about.

Pursue Your Passion

11th March 2017, 2pm - 5pm, Gracepoint, Essex Road Islington

PYP first 2017's workshop invites our very own Rosie to share her experiences and knowledge on starting and running her own business. If you've ever wanted to launch your own business then this is the event for you.

Tickets are free, register via Eventbrite.


PR Dispatch

1st March 2017

We're changing the way independent product based businesses do PR.. forever! The launch of PR Dispatch (previously known as Fashion PR Resources) features subscriptions specially designed for product-based brands who want to be featured in UK magazines and newspapers.

Check out PR Dispatch here

Fashion Capital

2nd March 2017

Due to the resounding success from the last seminar, Fashion Captial are hosting a second 'How to do your own PR' seminar with LFA's very own Rosie, aimed at aspiring and established designers.

Please contact: for availability and costs.

The XX

8th-15th March

The XX have emerged with a brand new album 'I See You'. The English band who formed in 2005 have extended their tour and will now play 7 sold-out shows in Brixton.

The XX

David Hockney: Tate Britain Exhibition

Until the 29th May, Tate Britain

One of the most popular and influential British artists of the twentieth century returns to Tate Britain for his most comprehensive exhibition yet. The exhibition will include an extensive collection of his most famous works, celebrating his achievements over 80 years.

Tickets: £19.50, FREE for Members. Book here

One of Our Own: MAiK

MAiK London is an independent brand creating beautifully designed products in good ways. All of MAiK's exclusive prints are designed in-house, with fresh, clean geometric patterns at their core. We had sat down with Cat, MAiK's Director, to chat about the ins and outs of running an independent brand. 

1. How long have you been going?

In August 2015 I decided to start a homeware and gift brand. The idea behind the brand was clean, fresh geometric prints and all the products were to be ethically made from sustainably sourced materials. In June 2016 after 10 months of designing, sourcing, sampling and tears MAiK was launched!

2. One thing you wish you’d been told?

My business is still very new and I think in 5 years it would be really interesting to revisit this question and find out what my answer is.

So far I feel very lucky, as I have surrounded myself with wonderful people in the industry who are always happy to spare some time to talk through the trickier decisions and moments of self-doubt. I think everyone should be told not to be afraid to ask industry leaders for advice and help.

3. What’s your biggest achievement whilst running your brand?

Being featured in the press (thanks LFA!). Last week we were one of the Evening Standards ‘10 Brands to Watch’ - I think this was the biggest achievement in my life, not just while running MAiK.

4. What’s the biggest challenge you’ve faced?

I think the biggest challenge was finding manufacturers that ticked all of the boxes and would work with a low minimum order. Lots of the factories we wanted to work with would only do runs of 1000 pieces plus and as a new business this was simply too high and too much of a risk.

Sourcing trusted manufacturers is a tough and ongoing process especially when you start looking at countries where you do not speak the language. Originally we wanted to base our production solely in the UK but we found that often we had to choose between ethical production or ethically sourced materials and we wanted both. We have been lucky to find some wonderful makers that are a pleasure to work with. 

5. In the next year you want to…

Introduce more products to our collection. The ideas and designs are there, it's just finding the perfect partners to make them with.

(Get an office dog!)

Follow me on: @maiklondon

SS17 Trend Round Up

With Spring fast approaching (at long last!) it's time to leave the layers behind and explore pastures new. We're not into fast fashion though, so here's how you can embody all of the best SS17 trends and support independent brands all at the same time. Don't say we don't treat you.

the gingham trenD

Storm & Marie Blouse, £80,

Storm & Marie Blouse, £80,

the statement sleeve trend

Finery Top, £39,

Finery Top, £39,

the khaki green trend

Kate Sheridan Skirt, £115,

Kate Sheridan Skirt, £115,

the pyjama trend

Desmond & Dempsey Pyjamas, £135,

Desmond & Dempsey Pyjamas, £135,

the ruffle trend

Rixo Dress, £225,

Rixo Dress, £225,