So, you’ve done it! Your product has made it into the press and you’ve been featured in a magazine, newspaper or blog post.
Congratulations! This is a massive achievement for you and your brand.
Unfortunately PR doesn’t last forever, so it's important to maximise the impact of your press coverage as much as possible. We've listed a few tips on what you should do after you have received media coverage..
SCREAM AND SHOUT
First and most importantly, shout about it on social media! When you share your coverage on your social media pages, don’t forget to credit (and/or tag) the writer, the publication or influencer and if it is digital coverage, add the link.
And as with all social media posts, don’t forget to hashtag.
Check and interact on the original publisher’s post. If the feature is published on social media (i.e. Instagram, Twitter and Facebook), make sure that you like, comment, share and retweet the post. This is beneficial as it will make the publisher aware that you appreciate their promotion, and can help you to further your reach.
UPDATE YOUR NEWSLETTER
Reach out to pre-existing contacts by adding it as an article in your next newsletter and/or sending it out to your mailing list.
SILENT GRATITUDE ISN’T MUCH USE TO ANYONE
Don’t forget to thank the journalist/blogger. Sending the writer a thank you message could be effective in terms of building and solidifying a relationship with them. This could also act as an opportunity to check if they would be willing to cover different products of yours in the future.
Connect with the publisher, publication, writer or blogger. If you don’t already, follow them on social media. Don’t forget to compile a press list, adding the journalist and publication for future reference.
UTILISE THE “HALO EFFECT”
Bring more credibility to your brand by adding an “as-seen-in” badge and/or logo of the publication your product was featured in onto your website. Or better yet, if you have been featured more than once and by more than one source, add a press section or page to your website, listing all the publications in which you have been featured in.
QUOTE! QUOTE! QUOTE!
Don’t be afraid to take advantage of and use any glowing quotes from the article - they can be as effective as testimonials.
Update your social media pages, listing all the places that you have been mentioned.
DON’T COMPLETLEY FADE INTO THE BACKGROUND
As mentioned, your press coverage will inevitably disappear. So, grab a copy of the feature as soon as you can, allowing you to have access to it in the future. If the coverage happens to be of an online/digital form, you can screenshot it and save/bookmark the online link. You should organise and archive your press coverage – this may require you to scan paper press coverage so that it can be digitally accessible. Having this will be useful when compiling media press and booking kits.